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Aurora's Hard Seltzer

OVERVIEW

Objective:

Aurora's Hard Seltzer needed a vibrant branding system and eye-catching packaging to appeal to a young, female audience aged 25-40. The project also required custom illustrations, beer mats, and T-shirt designs to strengthen brand recognition and appeal.

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Approach:

We developed a lively branding system centred around custom illustrations that captured the fresh and playful spirit of Aurora's Hard Seltzer. The packaging design for the cans featured bold colours and dynamic visuals to stand out on shelves and resonate with the target audience. The beer mats and T-shirt designs extended this aesthetic, ensuring a cohesive brand experience across all touchpoints.

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Results:

The branding system and packaging design successfully positioned Aurora's Hard Seltzer as a fun and trendy choice for young women. The engaging visuals and cohesive branding contributed to increased product visibility and consumer interest. The positive reception of the beer mats and T-shirt designs further strengthened brand loyalty and encouraged word-of-mouth promotion, driving sales and brand growth.

SERVICES

+ CUSTOM LOGO

+ BRAND IDENTITY SYSTEM

+ PACKAGING DESIGN

+ PRINT COLLATERAL

Aurora's Seltzer Brand Design Soda Can Packaging Design
Aurora's Seltzer Brand Design Beer Mat Design
Auroras Hard Seltzer Brand Design T-Shirt Beer Mat and Business Card Design
Auroras Business Cards Design
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